Junk advertising sampled from television, telephone sex ads, soap operas and extracts from Rosefeldt’s earlier work Global Soap (2000/2001) contribute towards the artist’s video backdrop for Thomas Ostermeier’s Schaubühne adaption of Biljana Srbljanovic’s play Supermarket. The oversized screen adds to the hyperbole as the production descends into a soap opera of un-realistic, dramatic magnitude, eroding life with absurd repetitiveness to the point of exploitative, emotional melodrama. The protagonist (Leo Schwartz – a dissident from the former Eastern bloc, now living somewhere in Western Europe) channels the playwright’s own shifting identities as a native of former Yugoslavia. What unfolds is a play of collisions: East meets West, and reality and fantasy lock horns as Leo struggles to break out of a never-ending loop. The play mimics Srbljanovic’s take on today’s society: everything is possible, and all ideological combinations are being exhausted. Rosefeldt’s mash-up of videos further heightens the overload and enhances the tensions, as the performance alternates between live theatre and the films behind. Srbljanovic’s metaphorical envisioning of the (Western) world as a supermarket of ideas, is echoed in Rosefeldt’s choice of consumption: advertising, exploitation, a wealth of goods and constant availability.
E. Lapper
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